«Cocina de Mercado» Restaurante Pedagógico Tabefe_IES Santa María de Guía

En la vida de cualquier persona suceden cientos y diferentes eventos. La importancia de cada uno va a depender de su planificación y desarrollo para convertirlo en un evento único en la vida de cada individuo. En este sentido, el turismo y en concreto, los establecimientos turísticos trabajan sus habilidades para planificar,desarrollar, supervisar y controlar … Read more »

Revenue Management

El pasado día 19 de octubre y 17 de enero de 2020,el alumnado del ciclo superior de formación profesional en Alojamiento y Gestión de Eventos del CIFP San Cristóbal  y Gestión de Alojamientos Turísticos del IES La Aldea de San Nicolás de Tolentino, respectivamente, han asistido a la formación sobre Revenue Management impartida por Alejandro… Read more »

Charla «Tendencias de Marketing Digital aplicado al turismo» – Programa TIC turismo 2019/2020

Las nuevas tendencias del marketing digital precisa de los profesionales que se dedican al turismo trabajar en el desarrollo de habilidades y competencias enfocadas al marketing y la comercialización digital como estrategias de negocio. Además, la optimización en SEO,SEM, SMM y SMO y la creación de valor, experiencia y fidelización son algunos de los componentes… Read more »

Taller «Marca personal para profesionales turísticos»

El mercado turístico necesita, al igual, que otros mercados productivos crear una Marca que le defina e identifique entre sus competidores.  Por ello, es fundamental que los agentes que trabajan en la industria turística conozcan fórmulas para hacer de su marca algo singular. En el caso de un establecimiento turístico, por ejemplo, la dirección ha… Read more »

CATERING: BITE OF FLAVOURS AND COLORS

«To Cater» means taste small portions of food. Mainly, sector of catering is well-known in Institutes, Hospitals, Schools or Residences. This type of food service is known as social catering. However, the catering service is focused on social and commercial areas. In the case of commercial catering, it is well-known the great Banquets, Lunch, Brunch, Breakfast… Read more »

A BRIEF WITH DIEGO SÁNCHEZ IN RTV MOGÁN

A stop, to talk, remember and enjoy moments that marked a before and after in my career. A great friend, Diego Sanchez Trujillo, prestigious Barman, national talent in the hospitality. RadioTv Mogán interested in showing, everybody, all talent in existence belongs to tourism industry, welcomes to Marisa Hidalgo Peñate. An interview probes PhD Hidalgo´s career… Read more »

III INTERNATIONAL FORUM OF TOURISM MASPALOMAS COSTA CANARIA

How is the new perspective of tourism? New ideas, new forms to understand needs of customers, needs of providers, or changes of mark. New generations of students ask for new offers of Gran Canaria destination, try to change sun & beach brand of Canary Island Destination. Obviously, the act of change must be step by… Read more »

EL USO Y VALOR DE LAS TI EN CONTEXTOS DE CAMBIO EN EL SECTOR TURÍSTICO

El próximo punto de encuentro para hablar y dar pautas de gestión eficiente con tecnología será en la tercera edición del Foro Internacional de Turismo Maspalomas Costa Canaria. Programa de Comunicaciones científicas

INNOVATION CAPABILITY

What means innovation? Each of us are be able to understand the innovation as a different concept;  motivation, new ideas, creative capability,work in something different, someone is able to view a project where others can not…. » Innovation is an action to change something: introduces innovations» (Spanish Real Academy, 2015) Really, Innovation is a complex… Read more »

CHANGE OR CRISIS

The role played by the European Union, both as a provider of humanitarian aid and as a home for refugees, is questioned!The biggest driver of the crisis by far is Syria. Four million people, nearly a fifth of Syria’s population, have fled the country since the war began in 2011.This state of  «crisis» is changing… Read more »

Latest
  • IS ICT AN ALTERNATIVE TO IMPROVE YOUR MANAGEMENT IN TIME OF SEVERAL CHANGES?

    It was  suggested that technology assists organizations in the areas of communications, sales,business intelligence, human resources and production. In this sense, the internet´s expansion achieves for many organizations as a force in their business practices globally. In addition to Information and Communication Technology (ICT) adoption, new business models are forming, in which companies move toward… Read more »

  • COMPLETED I INTERNATIONAL FORUM OF ENTREPRENEURSHIP & INVESTIGATION IN TOURISM

    Professionals of tourism are able to make networking introducing all possibilities signed in this Foro http://www.europapress.es/turismo/nacional/noticia-foro-internacional-emprendimiento-investigacion-turismo-20150508143545.html. Once more time,this meeting point let professionals and academics of tourism,all both, change their knowledges to try integrating  the best organizational practices with the exhaustive academic studies for getting the best performance. Without doubt, technology of communication and information lead to… Read more »

  • LA INTEGRACIÓN DE LAS TIC EN LA GESTIÓN HOTELERA Y SU VALOR ESTRATÉGICO

    Ayer, tuvo lugar la presentación de diferentes proyectos de innovación y emprendimiento en el sector turístico dentro del marco de celebración del I Foro de Emprendimiento e Investigación en el Turismo. Durante mi intervención, en la que se habló brevemente del estudio realizado  por mis colegas investigadoras, la Dra. Lucia Melián y la Dra. Margarita… Read more »

  • I FORO INTERNACIONAL DE EMPRENDIMIENTO E INVESTIGACIÓN EN TURISMO

    This morning, Scientific Doctors, Professionals and students of tourism sector are sharing important impressions and ideas in tourism innovation, ITCs in hotels, nautical tourism, new development enterprises, etc. This short presentation show who and when each of this experts and professional are having its intervention in this Foro. [gview file=»http://marisahidalgo.net/wp-content/uploads/2015/05/Programa_Final.pdf»]

  • HOW IS YOUR LEVEL OF UNDERSTANDING ABOUT TIC TOOL?

    Often, hotels are not using the full potential of ICT through tools such as Internet and electronic marketing tools. The inherent complexity of CRM applications, shows a low level of understanding about the possibilities of these tools by hotel managers. Technology provided performance and value  (Magnini et al., 2003). Especially in the case of the… Read more »

  • «Odoo 8 TPV» A GREAT TOOL TO MANAGE OUR SMALL AN MEDIUM BUSINESS

     Actually, my group of students are learning to become future Waitress/Waiter, Sommelier and Maître. They are acquiring specific knowledge of their functions and responsibilities in the exercise of their labors into a Restaurant. I transmit them the important of  incorporating Technology as a fundamental tool to be communicated and manage the different areas like kitchen,… Read more »

  • TOURISM INDUSTRY FACES MULTIPLE TYPES OF RISKS SITUATIONS

    https://ubr.universia.net/article/view/1173/sector-turistico-contextos-crisis-analisis-         situaciones-riesgo-implicaciones-directivas-el-sector-hotelero-canarias The complex and international nature of tourism contributes to make it one of the industries most exposed to diverse critical situations. With tourism being an activity with relevant impact on the development of economy, identifying the types of crises that affect the sector emerges as a key issue for hotel management.In… Read more »

  • Canary Micro Firm bets Technology

    » La Guarida del Blues» is a nice music bar in the middle of Las Canteras Beach in Gran Canaria. This small firm did not use the technology. Its entrepreneurs believed that they do not require a computer to manage their business. However, they know that computers are marketing their property through the Internet and… Read more »

  • SWITCH TECHNOLOGY ON !!

    From the idea of Tourism is a seller of memories, Organizations have the key to keep this concept under their control with the used of technology.  Two «TT» (Tourism & Technology) make the perfect couple to enhance a great deal of conveniences. Firms want increase revenues and improve customer service, being inter-conected and work with… Read more »

  • ITC achives PERFORMANCE

    There is no doubt, that many hotels have adopted information and communication technology (ICT) as a way to cope with rapidly changing environments. Hotel managers work with effort the operational productivity and the customer satisfaction as the most important indicators to enhance the performance. In this sense, the objective of ICT adoption is to achieve… Read more »

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