Technological developments in database management system help hotel organizations to store key information about the specific needs and wants of their customers. In this sense, Hotels are more efficient and effective when their front office services are technologically oriented. Managers should recognize the guest satisfaction as an outcome which need to be lead from an… Read more »

In general, tourist organizations show a preference toward innovation, including, adapting and evaluating technological tools. However, the ability to adopt such tools is usually related to the belief that the inclusion of technology, by itself, is a source of competitive advantage. Thus, many hoteliers understand that the use of ICT to market their products and services… Read more »

William C.Gartner, doctor and proffesor in the University of Minnesota. In the past, he was manager of Tourism Center of  “Institute of Outdoor Recreation and Tourism” in the University of  Utah and manager  director del programa de postgrado de la MS en hostelería y turismo en la Universidad de Wisconsin-Stout. Ph.D Gatner talks about sostenibility… Read more »

Technology in hotels, particularly information and communication technology (ICT), is becoming an important strategic asset for hospitality organizations to improve their organizational performance and strategic competitiveness. A reason to be more efficient is the use of technology to transmit information, facilitate communication and enable transaction and customer relationship management. Really, the key of the IT… Read more »