Technology in hotels, particularly information and communication technology (ICT), is becoming an important strategic asset for hospitality organizations to improve their organizational performance and strategic competitiveness. A reason to be more efficient is the use of technology to transmit information, facilitate communication and enable transaction and customer relationship management.
Really, the key of the IT in hotels must improve social media manager. One of the main problems in hotels is related to their impossibility to answer their customer´s queries. Creating profile in Twitter & Facebook is not enough to satisface the customer, it is necessary to implement exclusive profiles in social media to manager their doubts. (http://www.hosteltur.com/185590_redes-sociales-como-canal-atencion-al-cliente-asignatura-pendiente-hoteleria.html)
Experts of this industry understand the ITC as a factor to drive the organization to a virtual way through three pillars ; Economie, Environmental and Socio Cultural. ITC facilities leads organizations to manage the changes with sucess.
II Forum International of Tourism – Maspalomas
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