» La Guarida del Blues» is a nice music bar in the middle of Las Canteras Beach in Gran Canaria. This small firm did not use the technology. Its entreprenP1100343eurs believed that they do not require a computer to manage their business. However, they know that computers are marketing their property through the Internet and an example is their own account in Facebook to promoted their live music concert. Obviously, this shows that the Internet has become a strong influence on the small firms.Hence,the positioning of the computer is important when considering the use of the technology. Small firms´ owners need the necessary skills to work process and apply them with effectiveness. From a business perspective, technology is a great influence to save and control costs.

Written by PhD_MarisaHidalgo

Marisa Hidalgo, PhD, Tourism by University of Las Palmas de Gran Canaria (Spain) is a strategic management expert specialized in Tourism, eTourism and ICTs. Marisa is intereted in academic areas includes international and local tourism business. She researchs the strategic business, the impact of IT in the agility of organizations...
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