It was suggested that technology assists organizations in the areas of communications, sales,business intelligence, human resources and production. In this sense, the internet´s expansion achieves for many organizations as a force in their business practices globally. In addition to Information and Communication Technology (ICT) adoption, new business models are forming, in which companies move toward… Read more »
» La Guarida del Blues» is a nice music bar in the middle of Las Canteras Beach in Gran Canaria. This small firm did not use the technology. Its entrepreneurs believed that they do not require a computer to manage their business. However, they know that computers are marketing their property through the Internet and… Read more »
In general, tourist organizations show a preference toward innovation, including, adapting and evaluating technological tools. However, the ability to adopt such tools is usually related to the belief that the inclusion of technology, by itself, is a source of competitive advantage. Thus, many hoteliers understand that the use of ICT to market their products and services… Read more »
