It was  suggested that technology assists organizations in the areas of communications, sales,business intelligence, human resources and production. In this sense, the internet´s expansion achieves for many organizations as a force in their business practices globally. In addition to Information and Communication Technology (ICT) adoption, new business models are forming, in which companies move toward internet based styles of operation.The issue of ICT is important for a variety of reasons. One of these reasons is that it is often more efficient to use technology to transmit information, facilitate communication and enable transaction and customer relationship management, in addition, some of the benefits of ICT adoption include reducing operation costs, enhancing customer satisfaction, increasing market share and improving employee  and partners performance.The new generations of guests, both internal and external, have an expectation of using more technology in their business interactions, for that, ICT is becoming an important strategic asset for organizations to improve their organizational performance and strategic competitiveness.

That is the reason, I incorpore in this publication, information about a technology tool is able to improve those strategic areas into an organization. Odoo, an enterprise resource planning (ERP) is an excellent example of this technology, available to any organization regardless of its specialty, size and structure. Odoo ERP

 

 

Written by PhD_MarisaHidalgo

Marisa Hidalgo, PhD, Tourism by University of Las Palmas de Gran Canaria (Spain) is a strategic management expert specialized in Tourism, eTourism and ICTs. Marisa is intereted in academic areas includes international and local tourism business. She researchs the strategic business, the impact of IT in the agility of organizations...
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