It was suggested that technology assists organizations in the areas of communications, sales,business intelligence, human resources and production. In this sense, the internet´s expansion achieves for many organizations as a force in their business practices globally. In addition to Information and Communication Technology (ICT) adoption, new business models are forming, in which companies move toward… Read more »
Often, hotels are not using the full potential of ICT through tools such as Internet and electronic marketing tools. The inherent complexity of CRM applications, shows a low level of understanding about the possibilities of these tools by hotel managers. Technology provided performance and value (Magnini et al., 2003). Especially in the case of the… Read more »
https://ubr.universia.net/article/view/1173/sector-turistico-contextos-crisis-analisis- situaciones-riesgo-implicaciones-directivas-el-sector-hotelero-canarias The complex and international nature of tourism contributes to make it one of the industries most exposed to diverse critical situations. With tourism being an activity with relevant impact on the development of economy, identifying the types of crises that affect the sector emerges as a key issue for hotel management.In… Read more »
