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HOW IS YOUR LEVEL OF UNDERSTANDING ABOUT TIC TOOL?

Posted by PhD_MarisaHidalgo

Often, hotels are not using the full potential of ICT through tools such as Internet and electronic marketing tools. The inherent complexity of CRM applications, shows a low level of understanding about the possibilities of these tools by hotel managers. Technology provided performance and value  (Magnini et al., 2003). Especially in the case of the… Read more »

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ITC achives PERFORMANCE

Posted by PhD_MarisaHidalgo

There is no doubt, that many hotels have adopted information and communication technology (ICT) as a way to cope with rapidly changing environments. Hotel managers work with effort the operational productivity and the customer satisfaction as the most important indicators to enhance the performance. In this sense, the objective of ICT adoption is to achieve… Read more »