Often, hotels are not using the full potential of ICT through tools such as Internet and electronic marketing tools. The inherent complexity of CRM applications, shows a low level of understanding about the possibilities of these tools by hotel managers. Technology provided performance and value (Magnini et al., 2003). Especially in the case of the… Read more »
Actually, my group of students are learning to become future Waitress/Waiter, Sommelier and Maître. They are acquiring specific knowledge of their functions and responsibilities in the exercise of their labors into a Restaurant. I transmit them the important of incorporating Technology as a fundamental tool to be communicated and manage the different areas like kitchen,… Read more »
There is no doubt, that many hotels have adopted information and communication technology (ICT) as a way to cope with rapidly changing environments. Hotel managers work with effort the operational productivity and the customer satisfaction as the most important indicators to enhance the performance. In this sense, the objective of ICT adoption is to achieve… Read more »
